BRITISH HEAVYWEIGHT CHAMPION, JOE JOYCE, JOINS CASTORE AS NEW TIER ONE BOXING BRAND AMBASSADOR
In his fight for world champion, we’re proud to announce heavyweight title-holder Joe Joyce as our latest Castore tier one boxing brand ambassador for 2023.
Joyce is committed to excellence and a true representation of our ruling ethos ‘better never stops’ - currently holding 15 wins with 14 knockouts under his belt. The announcement comes ahead of the Joyce vs Zhang fight at the Copper Box Arena, London on Saturday 15th April. Joyce will be striving to defend his WBO Interim Heavyweight title in the 12-round bout against Zhang, who currently has a 24-1-1 record. Joyce will be kitted out head to toe in Castore Anatomic performance gear ahead of every fight.
Joyce, who won the WBO Interim Heavyweight title in September after KOing Joseph Parker, is now on the way to becoming the world’s number one with an unbeaten record and the highest KO percentage in the heavyweight division.
Not only is his record impressive, but he is also an advocate for determination and hard work when it comes to training to be the best, meaning that even though he came into the boxing ring and spotlight later in his career, he has gone on to become an undefeated heavyweight champion.
Joe Joyce, WBO Interim Heavyweight Champion and Castore brand ambassador, said: “I’m very excited that I can now announce that I’m Castore’s newest brand ambassador, and the first tier one boxer to join the brand’s roster of athlete ambassadors.
“I’m determined to become a master in my sport, and I’m always striving to improve and develop my skills, and I’m confident that Castore’s high-performance, technical garments will help me to achieve these goals.
“My number one focus in boxing is to become the World Heavyweight Champion and then become undisputed and leave a legacy, proving that you can always achieve your goals and improve if you’re dedicated and committed, so I can’t wait to see where the future and my partnership with Castore takes me.”
Sam Lucas, Chief Partnerships Officer at Castore, said: “With the upcoming Joyce vs Zhang fight just days away, now is the perfect time to announce this undefeated athlete as our latest brand ambassador.
“Joyce is determined to reach the next level of his career, which requires a persistence and commitment that we admire, and we’re confident that Castore will help him unlock this potential.
“Castore is a premium performance training brand that supports athletes in a variety of disciplines, including boxing, so we’re very excited to showcase Joyce’s talents as he trains to make his goal of becoming the World Heavyweight Champion a reality.”
Stay tuned as Joe Joyce - Master of One launches this week.